Allotment Picks Mixed
One of the first tangible casualties of the credit crunch was the sudden collapse of Woolies. I say "tangible" as the first actual casualties were the banks themselves, ie they who caused the whole mess in first place. They are too virtual to receive the "tangible" epithet - what do they make for goodness sake? Apart from all of us sick!
The tragic loss of Woolies saw the end of that great institution within a great institution, I am of course referring to Pick 'N' Mix. This loss created a vacuum in the sweet retailing market, which as my 'O' level physics tells me, a vacuum will inevitable be filled just as night follows day. This has now happened and the new generically titled Pick N Mix sweet retail sub-sector has, overnight, organically created itself. A truly natural Darwinistic response if ever I saw one.
Now, each day as I walk through the concourse of Leeds Railway Station I am presented with a confectionery stall displaying every possible colour of the visible electromagnetic spectrum. You know the ones - red and yellow and pink and green, purple and orange and blue etc...This gaudy array markets itself as "You Can Mix". Obviously, as I'm sure they'd like to, they are not permitted to use "Pick N Mix" as their business name as this moniker is still owned by Woolworth.co.uk, the Woolies reincarnation vehicle.
How do you pick n mix online? I've always enjoyed pick n mix as a physically interactive kind of pursuit, rather than a virtual experience. I do accept, however, that I should move with the times and accept that virtually everything in the world has now become virtual. I must admit that if I was setting up a business to exploit the pick n mix vacuum I'm not sure I would choose "You Can Mix" as the draw. I would like to think that I could come up with something that not only captures the essence of the customer proposition, but is also a quirky and creative call to action. How about "Mix Your Picks" or even "Choose Your Mix" - OK! OK! they're not much better - back off!
Anyway, I realised that the ultimate God given pick n mix experience has to be down on your allotment. I've just enjoyed one of my most bountiful cropping experiences this Summer and Autumn. In one visit I was able to return home with strawberries, raspberries, blackcurrants, courgettes, beetroot, french beans, and rhubarb - just to name seven. This is life enhancing fodder, rather than teeth rotting bother.
So as you spend the impending long winter evenings lamenting how the pick n mix market has become disparate and is lacking a clear focus, can I suggest that you just let it go and move on. Turn to your vegetable plot as in the end, that is your true mix.
The tragic loss of Woolies saw the end of that great institution within a great institution, I am of course referring to Pick 'N' Mix. This loss created a vacuum in the sweet retailing market, which as my 'O' level physics tells me, a vacuum will inevitable be filled just as night follows day. This has now happened and the new generically titled Pick N Mix sweet retail sub-sector has, overnight, organically created itself. A truly natural Darwinistic response if ever I saw one.
Now, each day as I walk through the concourse of Leeds Railway Station I am presented with a confectionery stall displaying every possible colour of the visible electromagnetic spectrum. You know the ones - red and yellow and pink and green, purple and orange and blue etc...This gaudy array markets itself as "You Can Mix". Obviously, as I'm sure they'd like to, they are not permitted to use "Pick N Mix" as their business name as this moniker is still owned by Woolworth.co.uk, the Woolies reincarnation vehicle.
How do you pick n mix online? I've always enjoyed pick n mix as a physically interactive kind of pursuit, rather than a virtual experience. I do accept, however, that I should move with the times and accept that virtually everything in the world has now become virtual. I must admit that if I was setting up a business to exploit the pick n mix vacuum I'm not sure I would choose "You Can Mix" as the draw. I would like to think that I could come up with something that not only captures the essence of the customer proposition, but is also a quirky and creative call to action. How about "Mix Your Picks" or even "Choose Your Mix" - OK! OK! they're not much better - back off!
Anyway, I realised that the ultimate God given pick n mix experience has to be down on your allotment. I've just enjoyed one of my most bountiful cropping experiences this Summer and Autumn. In one visit I was able to return home with strawberries, raspberries, blackcurrants, courgettes, beetroot, french beans, and rhubarb - just to name seven. This is life enhancing fodder, rather than teeth rotting bother.
So as you spend the impending long winter evenings lamenting how the pick n mix market has become disparate and is lacking a clear focus, can I suggest that you just let it go and move on. Turn to your vegetable plot as in the end, that is your true mix.
Labels: Mix